That little logo is a BIG DEAL.

For more than 30 years, the “Fresh From Florida” logo has served as the identifier for over 300 Florida‑grown and Florida‑harvested commodities. Recognized by shoppers across the U.S. the logo highlights products that are grown or harvested right here at home.

The bright, sunny “Fresh From Florida” logo stands out on packaging, making it easy for shoppers to spot locally sourced items. Choosing products with this logo supports Florida farmers, strengthens local communities, and helps keep dollars in the local economy. Buying domestically grown products also gives shoppers confidence in how their food is produced and where it comes from.

Florida’s agricultural offerings are available year‑round. Winter brings a variety of fruits and vegetables including strawberries, leafy greens, bell peppers, citrus, cabbage, snap beans, squash, tomatoes, cucumbers and more. Spring offers sweet corn, blueberries, and potatoes. Florida watermelon is available in April, May, June, and early July, while tropical fruits are harvested throughout summer, fall and winter. Florida seafood, beef, and dairy are always in season, and the “Fresh From Florida” logo helps ensure you’re getting the freshest options.

“Fresh From Florida” encourages consumers to enjoy Florida’s agricultural bounty with recipes and inspiration that can be found at FreshFromFlorida.com. Follow us @FreshFromFlorida on Facebook and Instagram for recipes, farmer info, fun facts, historical tidbits, behind-the-scenes on farms and more!

Remember, when shopping or dining out, look for and ask for Florida grown and harvested produce, seafood, beef, and dairy products.

Support local farmers and your community—look for the sunny logo. It’s a big deal.