Remember when the term “beer drinker” conjured images of Homer Simpson—or whatever his human version might be?

Beer. That’s all it was. When people spoke about beer they simply just said “beer,” as though that singular term could adequately describe an entire genre of beverage. If you wanted to talk about flavor profiles and aging processes, you bought a bottle of cabernet and discussed its vintage at your friend’s cheese party. Now, however, wine is on the decline as those with the nose for aromatics and a penchant for pleasing their palates all have bellied up to the bar for a nice cold brew.

And wouldn’t ya just know it, turns out our little town is churning out the good stuff. Lucky for us, it’s by the barrel.