Purely Paleo Bars at Heavenly Cupcakes Bakery
Becky Schultes knows how to take decadent confections in a healthy direction.
The owner/baker at Heavenly Cupcakes in Sarasota’s Gulf Gate district is famed for her gluten-free, dairy-free, guilt-free creations. Her latest must-haves: the Purely Paleo Bars.
Comprised of organic, virgin coconut oil; raw, organic honey; nuts and seeds, the bars come in pecan-almond and cashew-cranberry flavors. Both are available daily at the bakery for $3.25 apiece.
“When I created my bar recipe, I was looking to not only make it paleo but to create a bar that will give us sustainable energy. Many bars out there are created with this in mind but actually fail at delivering because they contain mostly sugar,” says Schultes, who has run the 2008-founded bakery since 2012. “Sugar is the root of all evil and will only create a short rush until you crash later, whether the sugar is refined or natural. My bars contain a low sugar content, ingredients you can read, and energy that will last you while filling your belly up.”
The paleo diet basically recommends eliminating dairy and gluten (as well as processed, artificial ingredients) in favor of protein and produce. It is a growing lifestyle, so much so that Schultes’ bars have become bestsellers. Schultes recently aligned with a co-packer in hopes of expanding the brand into various stores.
She is known for this kind of big vision. During the inaugural year of her ownership of Heavenly Cupcakes, she created 64 new recipes in 365 days (including a new cupcake flavor each week and an additional monthly special). Because she is a certified CrossFit trainer and athlete, Schultes combines her dietary knowledge with her passion for dessert artistry. Many of Schultes’ customers seek her out for nutrition advice, as she has maintained a paleo regimen for three years.
“Paleo means lots of things to me, but most of all, it signifies the way we were meant to live, and I can definitely attest to that. Due to my lifestyle change, my stomach hates me if I ever cheat with gluten or dairy now,” Schultes says. “My rule of thumb is, if I really want to splurge, I only splurge with gluten-free foods.”
Some of those paleo splurge items are right on her menu along with the bars, like the dark chocolate cashew or almond butter cups, the dark chocolate blueberry almond bark, the vanilla and chocolate coconut flour cupcakes, and the homemade bread. Sure, there are traditional eats in her bakery, too, but it is in her niche paleo market that she finds the sweetest gratification.